About

HF Collection specializes in supplying brand programs and full-service 4-5 star properties with the highest-quality guestroom and millwork.

Who We Are
Since the late 1970s, we’ve cultivated the expertise to manage overseas manufacturing effectively. We offer a wide selection of ready-made standard
items and room collections. Need solutions tailored to you? Fully custom guestroom furniture is our bread and butter. With a track record of hospitality industry experience spanning decades, HF Collection has developed a global reputation for excellent quality, competitive prices, on-time delivery and outstanding customer service.

What We Do
We specialize in manufacturing high-quality custom and ready-made casegoods, seating and millwork. From major name brand programs to full-service 4 and 5-star resorts, we do it all. We take a comprehensive, holistic approach to quality, customization and ongoing support in every project. We’re dedicated to providing transparent customer service while working closely to meet timelines and budgets without compromise.

What to Expect
Headquartered in Austin, Texas, our domestic team of experts will manage your entire project — from quoting and initial design to project management and billing to aftercare. Our four international offices handle sourcing, engineering, manufacturing, quality control and logistics. Upon request, we also offer factory visits and in-person product reviews led by our international team.

1932

Mae Norcross (grandmother to current HFC president David Norcross) an interior designer based in Denver, completes the redesign and renovation of the venerable landmark Brown Palace Hotel and Spa, Autograph Collection. Listed on the National Register of Historic Places, the Brown Palace is the second-longest operating hotel in Denver. Mae was a trailblazer in the hospitality industry, creating a rich legacy that we’re proud to continue today.

1962

Albert Norcross (David’s father and grandfather to current HFC Vice-President Kevin Norcross) opens his first factory in California, with the goal of supplying furnishings directly to the hospitality industry. Prior to that time, most hotels had no option but to purchase furniture from retail outlets, but Albert’s new factory produced the type of durable, high-design custom furnishings up to the demands of hotel usage. As a prime supplier to Hyatt Hotels working with the Pritzker family and Howard Hirsch, Albert was a driving force in creating the dominant model for design, procurement and manufacturing that our industry still uses today.

1978

David Norcross, current President of HFC, begins opening and operating furniture factories throughout Asia dedicated to meeting the needs of the hospitality industry. Responding to the market’s desire for lower costs without compromising quality, David set up shop in China and the Philippines for more than 20 years, implementing and enforcing western manufacturing standards. Now once again headquartered in the US, David still routinely travels to Asia to personally visit with HFC’s internal quality control teams to ensure we’re upholding those standards today.

2010-Present Day

Kevin Norcross, current Vice-President of HFC, begins managing operations. Utilizing a custom work system and project management platform, Kevin has built a talented multi-disciplinary team, bringing in the best and brightest around the world to give our customers the best service and product in the industry.

We have a dedicated Project Manager based in the U.S. to ensure real-time communication, timely solutions, and comprehensive updates for your projects. Our international Project Management team oversees manufacturing at our global factories.

Unlike other manufacturers who outsource project administration to third-party agents, HF Collection directly employs in-country Quality Control (QC) Managers. They monitor every stage—from material selection to manufacturing and finishing—ensuring your project meets the highest quality standards. Our commitment to excellent customer service guarantees projects are delivered on time and within budget.

Our design team offers expert drafting, rendering, and the thoughtful development of designs into fully manufacturable products.

We ensure that all designs meet industry standards, providing value engineering solutions to balance budget requirements while maintaining the integrity of the design intent. After a detailed consultation to align with your aesthetic and functional requirements, our designers use advanced rendering tools to visualize your project, allowing for refinements before production. This ensures each piece authentically represents your vision and the ambiance of your space.

Partner with HF Collection for custom furniture that embodies your vision with impeccable design and sustainability. Contact us today to discuss your next project.

We work with factories throughout North America and Asia to produce high- quality custom furnishings. Our strict quality control ensures that every detail meets hospitality-grade standards.

Our global factory network allows us to offer a wide range of furnishings and efficient production times. By strategically locating our factories, we streamline
logistics, shorten shipping times and offer competitive prices without compromising quality.

The wide variety of core strengths our different factories possess ensure that we’re always able to match unique designs with challenging material requirements. And one additional benefit to our wide network of manufacturing assets is the luxury of dual-sourcing projects in multiple countries. This keeps us nimble and gives us the flexibility to work around anticipated tariffs.

Leadtimes

Model Room Orders: 4-6 weeks
Production Orders: 12-14 weeks
Program Orders: 6-8 weeks

At HF Collection, we take pride in offering a responsible, sustainable manufacturing option through our domestic factory in Oregon.

We at HF Collection have been proud to receive a MindClick rating for our overseas manufacturing operations. This means we satisfied threshold requirements for the use of recycled materials in the production of our casegoods and seating, and diverted waste from landfills with products that are recyclable and reusable. On the domestic front, our Oregon factory offers an ideal option for responsible, sustainable manufacturing. We source lumber within 75 miles, use 99% of all lumber that passes through our in-houses sawmill, and rely on low-cost hydroelectric power for energy efficiency. Our low-VOC finishes from Sherwin-Williams meet strict emission standards, and when possible, we deliver 100% LEED-certified products. Because when sustainability and design are in lockstep, we reimagine the future— together.

Our Aftercare team provides comprehensive support, from site measurements and coordination with general contractors to overseeing installation.

We specialize in exceptional customer service, offering on-site assistance to resolve any installation or quality concerns after delivery, ensuring your satisfaction beyond project completion.

Partnering with HF Collection means receiving ongoing commitment to your satisfaction. Our Aftercare team is dedicated to not just meeting but exceeding your expectations, from the moment of installation to long after project completion.

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HF Collection specializes in supplying brand programs and full-service 4-5 star properties with the highest-quality guestroom furniture and millwork.

Learn more more about us.

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